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About Us

Greetings,

Welcome to Mission-Surf, where the sun never sets on the endless summer of surfing's golden age. Born from the daydreams of a carefree beach bum with a nostalgic heart, we're here to keep the spirit of retro vibes and soulful connection that was defined by the 50's, 60's, and 70's surf culture and bring it to the wave-shredding present.

Inspired by the fearless surfers, visionary musicians, and free-spirited dreamers who defined an era that shaped surf culture, we believe in staying true to our roots, embracing authenticity, and carving our own path.

We know the power of passion, self-expression, and individuality. That's why we're committed to empowering you to ride the wave of life, express your unique style, and chase your own epic moments.

As we pay homage to the past, we also recognize the importance of preserving the ocean's beauty for future generations. At Mission-Surf, we're dedicated to sustainable practices that help protect our beloved beaches and their surrounding ecosystems. When you choose our products, you're not only celebrating the surf lifestyle but also playing a part in safeguarding the oceanic environment.

From our inspired designs to our eco-friendly approach, we invite you to join us on this journey. Together, we'll embrace the surf state of mind, spreading the contagious happiness of the coastal lifestyle.

Whether you're a surfer, beach lover, or just someone who appreciates the timeless allure of surf culture, Mission-Surf is here to keep you stoked!

Mission

At Mission-Surf, we embrace the carefree beat of surfing's spirit and the ocean's energy. As we craft unique surf beach apparel that echoes surfing's golden age during the swinging 50's, groovy 60's, and hip 70's, we're also committed to sustainability to ensure mother nature's oceans survive and thrive. A portion of sales supports environmental programs that preserve the ecosystem of surf culture. Our mission: provide quality graphic clothing and accessories that allow you to express your unique personality and be inspired to catch those good vibes and feel stoked! Mission-Surf isn't just surf art and gear; it's a lifestyle radiating genuine joy and happiness!

Vision

Mission-Surf envisions a world where everyone escapes the dull, drab routine and soaks up the fun under the sun. We aspire towards soulful reconnection like our Tag line, "Sea Your Soul," says, while creating a tribe that lives for life's exciting epic moments. Our vision is crafting high-quality products surfers want that express their authentic self.

Values

1. Passion for Authenticity: Every Mission-Surf product is infused with the genuine spirit of surfing culture and the carefree coastal lifestyle.

2. Commitment to Quality: We're about quality that envelops you like a perfect wave. In the realm of surf fashion, our clothing and accessories stand out with an emphasis on lasting style.

3. Empowerment Through Self-Expression: Mission-Surf merch and gear provides the medium for your self-expression, allowing your personality to shine through. Wear it, rock it, and show the world who you are.

4. Soulful Connection: Mission-Surf promotes a vibe that transcends the material fostering a deeper connection with the ocean and nature. Let's ride the wave together.